Belvedere’s First Lot-Split Home Hits the Market — A Strategic Marketing Moment

When a home is truly distinctive, how it’s introduced to the market matters just as much as the property itself.

The recent article “Belvedere’s first lot-split property hits the market” was a deliberate part of our marketing strategy at Skall + Glassman, designed to generate broader visibility, thoughtful publicity, and meaningful conversation around one of Belvedere’s most compelling new offerings: 419 Golden Gate Avenue.

This property made headlines for a reason. Homeowner Christina Wang successfully divided her original 22,783-square-foot parcel under California’s urban lot-split legislation, Senate Bill 9, creating the first newly formed home in Belvedere to come to market under this law. Remaining at 421 Golden Gate Avenue, she introduced a newly independent 9,113-square-foot lot perched on the southern ridge of Belvedere Island—complete with sweeping views of the Golden Gate Bridge, Richardson Bay, Sausalito, Belvedere Cove, and Tiburon.

From a marketing perspective, this was an opportunity to do more than simply list a home.

At Skall + Glassman, we believe exceptional properties deserve layered exposure—not only through traditional real estate channels, but through editorial coverage that places a home within its larger architectural, civic, and cultural context. Securing coverage like this allows a property to reach a wider audience: informed buyers, investors, developers, and community members who are paying close attention to how SB9 is shaping the future of Marin County neighborhoods.

This kind of publicity builds credibility and momentum. Being recognized as Belvedere’s first SB9 lot-split listing adds a level of distinction that can’t be replicated through standard marketing alone. It sparks curiosity, encourages conversation, and elevates the property beyond a single transaction into a story about place, possibility, and progress.

This is exactly how we approach marketing at Skall + Glassman: combining thoughtful preparation, strategic pricing, and intentional promotion that includes targeted media outreach and storytelling. The goal is always to maximize exposure, attract the right audience, and ensure a home is positioned with clarity and distinction.

For sellers considering SB9 opportunities—or anyone wondering how to elevate the marketing of a truly special home—this listing is a clear example of how strategy and storytelling work together to create impact.